It has been eight months since I moved to Dubai and it took me that long to settle down at work and my new home (Alhamdulillah for everything). It took me a very long time to realize I’ve not just migrated to a new place, but I’ve migrated to Dubai…

Watching this movie was long overdue, especially considering the fact that #everythingeverywhereallatonce dominated the #Oscars in several categories including the #BestPicture category. This was no ordinary viewing, the bar of expectations was set extremely high before I punched the play button. …

I had no clue #blackmirrorseason6 had been released on #Netflix for quite a while now as I’ve not been mesmerized by the app since the release of Dare Devil’s Season 3. What I usually do with Netflix is scroll through the content available in the hopes of getting hooked by…

#Extraction2 picks up where the original #Extraction left off. So it’s easy to follow through the #story of what happened earlier and now where we’re going. Extraction scores big numbers from a #filmmaking point of view and from a crowd-pleasing point of view. While the main purpose of the…

The concept isn’t flawed, the business model is. An agency’s bread and butter is to make money through multiple clients while dedicating multiple clients to a single team. So a small team of 3 might possibly be catering to 3 different brands at the same time. Let me say that again…

A few days ago, I took my rage out on someone because of my shortcoming to see their true character for operating like my right-hand man on a critical business. It was ugly! Brutal! And rejuvenating for the both of us! What happened next was the key to building a…

You have the same story as I do. Anything you do as a marketer for a brand is in the service of putting out content that is strategically (cough) developed to drive awareness for the brand and its products, eventually driving sales that puts a smile on everybody’s face. So…

Valuable Content is something that inspires your reader, viewer, consumer to take action! Action that is tangible! But the only way to inspire them into taking tangible action is to make them feel something. I’ll use the example of two of my favorite Instagram accounts to explain the pointer deeply: …

Understand what is valuable content and you will know how to grow on YouTube. After 3 years of misdirected hard work, 36 not so valuable videos and a couple of uplifting comments, my YouTube channel failed to grow in numbers. I was able to put together a small army of…