A few days ago, I took my rage out on someone because of my shortcoming to see their true character for operating like my right-hand man on a critical business. It was ugly! Brutal! And rejuvenating for the both of us! What happened next was the key to building a…

You have the same story as I do. Anything you do as a marketer for a brand is in the service of putting out content that is strategically (cough) developed to drive awareness for the brand and its products, eventually driving sales that puts a smile on everybody’s face. So…

Valuable Content is something that inspires your reader, viewer, consumer to take action! Action that is tangible! But the only way to inspire them into taking tangible action is to make them feel something. I’ll use the example of two of my favorite Instagram accounts to explain the pointer deeply: …

Understand what is valuable content and you will know how to grow on YouTube. After 3 years of misdirected hard work, 36 not so valuable videos and a couple of uplifting comments, my YouTube channel failed to grow in numbers. I was able to put together a small army of…

> < > < > > < > < > > < > < > > < > < > > < Me ‘Could you please review the artwork pack before I forward it to the client?’ The Boss ‘You think it’s good to go?’ Me ‘Yeah!’ The Boss ‘Then…

. . . . . . . . . . . . . . . . . . . . . . . . We Crossed A Year’s Time . . . . . . . . . . . . . . . . . . . . My…

Once I became a pro with handling one key account, the brand work started to EXPAND and so the team started to expand. I was shortly introduced to a new digital trainee who turned out to be a brilliant chap and so I had the privilege to hand over the…

! ! ! ! ! ! ! ! ! ! ! ! ! ! .. O It was a chaotic Friday! . . . . . I was contemplating how it had been a whole month at the company which felt like a whole yyyeeeaaarrr worth of work squeezed into…

. . . . . In A Nutshell . . . . . I Created Motion Graphics . . . . . It starts from a simple campaign idea and the official communication that our digital agency would receive from the client’s creative agency, followed by meet ups to understand…